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Mission and Vision
 

To create marketable products using kelp and grow the project into a profitable venture providing opportunities for employment, social upliftment and environmental education.
 

1  

To grow the present factory and add to this by developing further Kelp Pleks (kelp spelt backwards) A system of kelp collection and kelp horn production has been developed. We would like to build on this and, as demand for the product grows, establish further factories (kelp pleks) in places where there is kelp available and there are willing workers.
 


2
 


To create as many jobs as possible and create a structure through which individuals can drive themselves and become entrepreneurs.
To grow the present collecting, production and marketing team to create jobs for skilled and unskilled workers.

     

3
 
To use the process to educate workers, scolars and students about marine conservation and environmental matters.

The horn designs : Designs using wildlife subjects encourage an appreciation and interest in wildlife.  A number of endangered wildlife horns have been produced. At present we are attracting attention to the plight of sharks and have produced a range of endangered Cape frogs. The neck tag can also include educational information about the wildlife used in the designs.

In the factory and when collecting kelp :
Painters learn about the wildlife as they work. We discourage waste and teach the value of recycling and reuse. When collecting kelp at the coast employees learn about marine wildlife and the kelp forests.

Education Trips -
We would like to run Educational trips to the sea shore for staff, scolars, and students.

Develop a masters programme -
We would like to develop a masters programme that supports a marine biologist who in tern will support us with our education programme.

The KELP-vuvu neck tag
The Kelp-vuvu neck tag was designed to carry the message of KELP. In this way we aim to enlighten people to think about the instrument in their hands and to remember that it is more than just a noise maker. Kelp-vuvu’s are made with a MISSION. Remember to have fun, be accountable to the environment and when we seek, opportunity is everywhere. KELP gives value to something that for most is just beach litter.
 


4
 


To use the kelp collection process to provide on site observers to monitor the coast and  clear beach litter.
 The collection of kelp on the beaches is an opportunity for Marine and coastal management to gain on-site observers to report on poaching activities and to help clean up litter along the coast.
 


5
 


Outlets - We plan to Link up with craft groups in Cape Town and export kelp-vuvus through existing African craft channels.
 


6
 


Music and fun - Further ideas include developing a range of other instruments eg Didgeridoos, Rain sticks and Birambaus and to create a kelp horn band using instruments made from recycled materials eg marimbas, drums, jembes and oil tin guitars.
 


7
 


Social responsibility -
We will lead workshops that focus on community building through personal growth. Trained facilitators from the Mankind Project (MKP) and Boys To Men (B2M) Mentoring Programme will use the Kelp Forest analogy and the raw kelp to inspire insights into the basics of human development and society.